Never-ending Demand For Yeola Paithani Sarees During Wedding Seasons



One of the most well-known conventional brands of sarees in Maharashtra State is the Paithani saree and during the previous wedding season, it saw deals of Rs 2 million. 

(Wedding season 2022 is nearing... Check out the latest collection on Yeola Paithani at Only Paithani!)

A Maharashtrian wedding, which is thought of as inadequate without ladies wearing Marathi Paithani Saree, which is known for its beautiful zari design. It is produced in the handloom plants journey town of Yeola, Paithan, Solapur area.

Paithani sarees are viewed as a rich wellspring of social legacy. A couple of months before the wedding, ladies visit Paithan and place orders according to their prerequisite.

Record Breaking Paithani Sales

Last wedding season, pretty much every shop in Paithan, has recorded deals of around 10-70 Paithani sarees. According to the retailers, these sarees are estimated at a higher rate when contrasted with an ordinary saree, attributable to its zari weaving. 

(You can now buy Yeola Sarees online at Only Paithani!)

Artisans Demanding Fair Prices

While a firm working under the Maharashtra Small Scale Industries Development Corporation, has seen deals of Rs 6 lakh, other Paithani saree shops in the space have recorded deals in the scope of Rs 80,000 - Rs 5 lakh. In spite of confronting antagonistic circumstances, craftsmans and artisans of these sarees have kept on keeping the practice alive. As per an industrial expert, the public authority should offer impetuses and better facilities to the Paithani saree weavers and furthermore give a market to the weavers to advance their item. Paithani sarees are now taking modern forms. Artisans are now manufacturing Paithani Lehenga, Paithani Dupatta, Paithani Dress and much more.

One more issue looked by the weaver is of duplication of these sarees. The phony items are of sub-par quality and are fabricated in power looms of Bengaluru and other South Indian urban areas. Clients get attracted to these modest quality sarees inferable from the cost distinction.

Demand Still Remains Constant

However, in the midst of this, the demand for Paithani sarees still, appears to have expanded, by very nearly two-overlay last year. In all probability, a total of 125 sarees are sold every day. It requires almost 15 days to make one Paithani saree. This year, the base increment of Rs 300 is likewise seen in the cost of Paithani sarees.

There are in each of the 2,500 handlooms and 700 families which take care of the assembling of these customary sarees. Yeola – Famous for Yeola Paithani Sarees, Belhegaon Paithani, Suki, Nagade and Kotamgaon are few of the many towns encompassing Paithan, wherein these sarees are manufactured. Almost 11,000 individuals, including weavers and those engaged with showcasing, selling and advancing the saree are reliant upon this item for their everyday vocation.

Location: Maharashtra, India

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